Not all websites are created equal.We build strategic websites that focus on aesthetics, usability, and —most importantly— business goals.
Doing it differently.
For many web design companies, the process goes like this: you provide them with a laundry list of features, and they cobble all of them into a site. These sites end up being haphazardly organised, with no strategic direction.
At Pixel & Mortar, we do it differently. We build intelligent, focused websites that are based on research and your business goals.
Building non-strategic websites are like tossing a net randomly and hoping you catch some fish. We don’t believe in that. We build sites by studying your business, then throw our net out where we know there are much fish to be caught.
This means that, at the end of the day, our sites pay for themselves several times over.
This is how we work
Our structured approach to all web design projects helps us make sure that we build a solid website that is goal-oriented. Ultimately, what you’ll get is a completely bespoke website that performs better — increased leads, sales, sign-ups, or any desired visitor action — and that brings in more business for your, well, business.
We’ll ask questions —lots of them— to get a good understanding of your business. Mostly, we’ll be listening and taking notes. This helps us identify your audience, figure out what role your website plays in your business, and identify obstacles and constraints. We’ll also dig into your current site (and your competitors’) to find out what works and doesn’t work.
Once we have a good understanding of your situation, we’ll use what we’ve learned to strategically guide the redesign of both the look of the site and how it functions in the back. We’ll define success for the project and build a strategy to reach it. Having a roadmap helps us make sure that we know what is needed in the final website.
Once we know what is needed for your site, we’ll start exploring content arrangement and visual designs. We’ll share our work with you, and we’ll continue refining it until we’re confident it hits the nail on the head.
This is where the magic happens! We’ll take the design that you’ve approved, and build it into a fully-functioning website. During this step, we make sure that your site is mobile-friendly, search engine-friendly, and —most importantly— human-friendly.
That’s it! Your site is done, and we’ll make sure you know how to update it. We’ll send over a video tutorial on updating the important content on your site, depending on what functionalities it has, as well as a document containing important website information. We’ll make sure you’re in control of your website.
Want to learn more about how we do things? Think we can help you?
Start a conversation with us, we’d love to talk to you!
Some of our past works
We’ve designed websites for companies in industries ranging from interior design to bed and breakfasts, from corporate recruiters to an international Jiu-Jitsu master. Every time we work with a new client, we learn just a little more about a their industry, and we love it!
Past website designs
What you’ll get
When you work with us, you’ll get a website that’s designed based on strategic decisions — from the way your entire site is structured to the way content is arranged, everything is the way it is for a reason.
More than that, your new website will also be mobile-friendly, search engine-friendly, and best of all, you’ll be in control of it.
Within your control
We’ll make it simple for you to update important content, and provide video tutorials specific to your site. This way, you’ll be the master of your site, not your web designers.
Looks good on all devices
Your site will be responsive to different screen sizes, which means it will display well on all devices, including desktop computers and mobile phones. Mobile-friendly sites rank better on Google!
Has automatic backups
We’ll set up automatic backups so that a copy of your site will be saved on a destination of your choice. This way, if anything happens to your site, you’ll always have a backup to restore to.
Follows SEO best practices
Your site will be search engine-friendly by adhering to on-page SEO best practices. This means that the HTML and content of your pages will be optimized, so that it ranks better on search engines.
Start a conversation with us to see if we’re a good fit.
Get in touch
Drop us a message, and we'll get back to you very, very soon. We never send spam mail, and we're friendly.